# Populr

> Populr is your AI CMO. It reads your site, runs SEO, AI-search visibility, Reddit and content daily, and sends you only what is worth approving.

## Guides
- [What is llms.txt, and does your site need one?](https://www.trypopulr.in/guides/what-is-llms-txt): llms.txt is a plain map of your site written for AI models. What goes in it, what it cannot do for rankings, and the one way to stop it quietly lying.
- [Marketing in Indian languages: why translation fails](https://www.trypopulr.in/guides/marketing-in-indian-languages): Translated marketing reads as translated. What changes when you write natively in Hindi, Tamil or Marathi — register, script, mixing — and the limits it hits.
- [How to tell if your marketing actually worked](https://www.trypopulr.in/guides/how-to-tell-if-marketing-worked): Traffic went up after you posted. That does not mean the post did it. How to read Search Console before and after an action without fooling yourself.
- [What an AI marketing tool should refuse to do](https://www.trypopulr.in/guides/what-ai-marketing-should-refuse): Most AI marketing tools are judged on how much they produce. Ours keeps a ledger of what it declined to do and why, and is graded on whether it was right.
- [AI CMO vs marketing agency: the real numbers](https://www.trypopulr.in/guides/ai-cmo-vs-marketing-agency): What a marketing agency, a first marketing hire, and an AI CMO actually cost a startup — and the specific work each one is genuinely better at.
- [What is GEO? Getting named by AI assistants](https://www.trypopulr.in/guides/what-is-geo-generative-engine-optimization): GEO is getting named when someone asks ChatGPT or Claude what to use. How it differs from SEO, and how to measure whether you appear in AI answers at all.
- [Why AI marketing tools invent statistics](https://www.trypopulr.in/guides/why-ai-marketing-tools-invent-statistics): Our own AI wrote a statistic that does not exist. Why every AI writing tool does this, why it is hard to notice, and the specific checks that stop it.

## Free tools
- [Free SEO & AI visibility check](https://www.trypopulr.in/check): Fourteen checks on what search engines and AI assistants read on a home page, with a shareable score
- [AI Crawler Checker: Is ChatGPT Blocked?](https://www.trypopulr.in/tools/ai-crawler-checker): See whether your robots.txt lets ChatGPT, Claude, Perplexity and Gemini read your site — crawler by crawler, with the exact rule that decides each. Free.
- [Free llms.txt Generator for Any Website](https://www.trypopulr.in/tools/llms-txt-generator): Make an llms.txt from your site's own sitemap and page titles in seconds — the file AI assistants read to understand a website. Free, no sign-up.
- [Local Business Schema Markup Generator](https://www.trypopulr.in/tools/schema-markup-generator): Generate JSON-LD structured data for your business — name, address, hours, phone and FAQs — ready to paste into your site's <head>. Free, nothing to install.
- [Link Preview Checker for WhatsApp & LinkedIn](https://www.trypopulr.in/tools/link-preview-checker): See how your link looks when it's shared on WhatsApp, LinkedIn, X and Slack — and fix a missing image, a cut-off title or a broken preview. Free.
- [robots.txt Generator with AI Crawler Rules](https://www.trypopulr.in/tools/robots-txt-generator): Build a robots.txt in seconds: let AI search crawlers in, keep training crawlers out, block private paths — and see what each crawler will do. Free.
- [SERP Preview & Title Length Checker](https://www.trypopulr.in/tools/serp-preview): See how your title and meta description will look on Google before you publish. Measures pixel width, not just characters, and shows where Google cuts off.

## Site
- [Home](https://www.trypopulr.in)
- [Early Access](https://www.trypopulr.in/early-access)
- [Free SEO & AI search tools](https://www.trypopulr.in/tools)
- [Research: do India's top websites let AI assistants in?](https://www.trypopulr.in/research/ai-crawlers-india)
- [Populr MCP server for developers](https://www.trypopulr.in/developers)
- [MCP server documentation](https://www.trypopulr.in/developers/docs)
- [Privacy](https://www.trypopulr.in/privacy)
- [Terms](https://www.trypopulr.in/terms)